Has this ever happened to you? You acquire a new PPC account that's in a notoriously expensive sector to advertise in. You have plans. Big plans and you're going to “wow” the new team with grand ideas while visions of industry domination dance in your head. And then comes the reality check: They don't have the budget. For a moment, your team feels deflated. But then you realize: "Now is the time to show them how truly badass we are by getting creative with that budget."

This is not an uncommon scenario. In fact, we just recently took on a lawyer client who has a $ 166 budget per day, which sounds okay until you perform clicks in their area of ​​expertise cost up to $ 125.

While it's every PPC manager's dream to have an open budget to play with, this takes time to work up to while you gain trust and show them you can drive conversions.

In the meantime, there are always ways to help make the most of the modest budget you're working with, and that's what I'm going to share with you today: What to do when an account has a budget that may only support one or two clicks per day, like the example I shared above.

Trademark terms may not be used in the text or title of an ad if the ad takes the user to a site where it is unclear if the advertiser is a reseller or an informational site.

In the example below, the Yahoo search engine is using the VRBO trademark to divert traffic. Someone could easily click on the ad thinking they are going to VRBO. But the ad takes you to a Yahoo search engine results page, with more ads, thus providing a poor user experience for the consumer looking to book through VRBO.

Once you understand what trademark infringements look like, you need to establish a process to find them. Teams can do this manually by searching a list of priority keywords across several search engines once a week, and then contacting the trademark abusers directly or submitting take-down requests manually to search engines.

While this is certainly a good step to take, since many infringers use evasive techniques like geotargeting (running ads in locations where the advertiser believes the merchant won’t see them) and dayparting (setting ads to run during times of day when they believe the merchant won’t monitor them), manual monitoring can be time-consuming and ineffective. This is where automated solutions can help find and take action on trademark infringements at scale.

PPC agency company stands for pay-per-click company. It is an industry term used to describe a digital marketing online advertising company. Pay-per-click is an advertising model where you pay for the click as the main frame of payment to the ad network. While that is the case, most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view and more. PPC company is an older term still used because pay per click is still the main model used and it was the first.

Call-only ads show up in the mobile search results for mobile devices that can make calls, and they’ve been an important strategy for those in a service-based business.  When you’re trying to save on budget, don’t worry about bidding to be No. 1 in the results. Now that Google is showing more ads at the top of the mobile SERPs, you can effectively target No. 2 or 3 and still see conversions.

With all the features offered in AdWords and a little creativity, you can help businesses succeed with PPC, even if they have a more modest budget.